Design trends are influenced by media, technology, the fashion industry and, lately usability. A trend emerges slowly, gradually, making its way into all design branches, and then disappears in exactly the same way. Basically a design trend's life is no longer than one or two years. Design in 2017 will continue the trends that materialized in 2016 while adding some new influences, but the feeling is well known and familiar and you may have seen it in the past couple of years. The main influencer remains Google's Material Design, that suffers a few changes.

01. Semi Flat Design

In the past few years flat design ruled the web design market but now, influenced by Material Design, it is becoming more dimensional. This transition begins with some light shadows, making it a semi flat design. The evolution of flat design from a minimalist style suits the new developing technologies. Flat design is still in, but it has undergone some improvements.

The smooth shading adds a depth and complexity without destroying the flat design feeling. This is a new feature added to the flat trend and will continue to evolve in 2017.

02. Cinemagraphs

Cinemagraphs aren't the regular gifs we see all around the web. Cinemagraphs are still images with minor elements moving in them. This technique makes a simple photo more realistic by bringing it to life.

03. More 3D

3D is definitely heading our way and we are going to see its influence in all design fields. With the VR/AR revolution rapidly building momentum, this domain is evolving pretty fast.

04. Animations

Animations are more and more present in web design and they can be gifs, SVG, WebGL CSS or videos. Animations were definitely one of the biggest things in the last year’s web design trends, so don't hesitate to use them.

05. Landing Pages

In 2017 we will see a rise in landing pages due to their potential for marketing purposes and their ability to better target visitors. 06. Geometric Shapes, Patterns, Lines and Circles

This trend started in 2016 and will definitely continue in 2017. You can personalize a website simply by adding some modern shapes, either flat or with a soft shadow.

07. Courageous Colors

Use bold colors to make a statement. Material design and flat design go perfectly with bold colors. You can use the color palette provided by Google to choose and pair the colors you want.

08. Innovative Scrolling and Parallax

This visual idea is great to add a unique element to any website. From a multi layered parallax to a video parallax, anything is possible.

09. Color Transitions

Color transitions are one of the biggest trends right now. Beginning in 2016 and growing quickly after, big names like Instagram decided to change their logos and images from a flat color to a multi-colored transitions. From logos to buttons or picture overlays, this trend is everywhere. 10. Mobile Browsing (Responsive Design)

2015 and 2016 brought a considerable increase in mobile browsing. Tablets and smartphones are now the first choice when it comes to browsing websites surpassing desktops, laptops and tablets - and this trend will continue. Any websites not focused on responsive web design need to upgrade asap!

11. Custom Graphics and Illustrations

Stock photos are still pretty popular, but there has been a new trend growing significantly in 2016 that will increase in 2017: the use of custom made graphics and illustrations. If you want a unique looking website that any visitor will remember, contact a digital designer. So, less stock and more original, unique images.

12. Creative Use of Neutral Space and Grid

In previous years web design had been adapted to organized columns and grids, but in 2016 we saw a considerable shift towards irregular layers and ultra-modern design.

13. Storytelling

Websites are now starting to tell stories to convince customers to remain on the page. People tend to retain more from stories than they do from reading plain information.

14. Lazy Loading

Lazy loading delays the loading of images in long web pages, basically it allowing information to appear at the point at which it is needed.

15. Split Content

Split content is becoming popular in responsive web design and it splits the screen in two or more parts. A split-screen website will show the viewer several equally important messages on a single page. This trend is rising since late 2015, but in 2017 it will grow further and is likely to be encountered on many websites.

16. Full-Screen Forms

No need to go to another page to fill out a form as the new websites are equipped with full-screen forms adapted to responsive design.

17. Videos Everywhere

Video content has increased in the last year and people are demanding high quality videos that tell a story. The video showed on the website can be short and broadcast in a loop, showing a product or a large scale cinematographic project that will keep the viewer interested in the story.

18. SEO is Important

Search Engine Optimization is very important in a website, so a beautiful website without a good SEO will probably be left behind the pack.

19. Hidden Navigation

The hamburger menu creates many pro and con arguments over how difficult it is for tusers to find the menu, but one thing is for sure - this trend is here to stay and people will eventually get used to them.

20. Tiny Design Details

The focus on details is really important this year. From minor details like navigation dots to corner logos, focus on the small details to get the job done.


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